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Drapeaux Europe inscription DMA au centre
Analysis

DMA: How the European Union is changing the landscape of online reviews

The field of digital marketing is constantly evolving, shaped by technological advances and current regulations. At the heart of this transformation is the Digital Markets Act (DMA).

4 avril 2024
Feedback Management

SatisFactory and ConsumerLab join forces to become the leader in Customer Feedback Management

SatisFactory and ConsumerLab, both publishers of SaaS solutions, announce that they have joined forces to deploy innovative synergies under the SatisFactory brand. The aim is to reinvent Feedback Management through an enhanced user experience.

14 février 2024
Customer Relations

Omnichannel remains the major challenge for customer relations in 2024

In 2024, customer relationship management faces a major challenge: omnichannel customer feedback. While many companies were once content to use just a few channels to assess their customer experience, changing purchasing behavior and the digital transformation of society have forced brands to adapt.

23 janvier 2024
Feedback Management

10 marketing opportunities to develop with your customer feedback

Customer satisfaction is at the heart of every successful business. However, collecting and analyzing customer feedback is not only a means of improving the customer experience, it also represents a goldmine for the marketing department.

15 décembre 2023
Feedback Management

Listening to the voice of the customer: The art of understanding, satisfying and convincing

Talking about listening to customers may seem, at first glance, like an attempt to penetrate the secrets that customers whisper about a brand in their absence. But it's not!

Customer listening, or more precisely listening to the voice of the customer, is above all a process of openness, a space where customers can freely share their experiences, both positive and negative.

12 novembre 2023
analyse des sentiments
Analysis

Sentiment analysis with semantics: understanding customer emotions

With the ever-increasing proliferation of content to examine, semantic analysis is proving to be an invaluable tool, particularly when it comes to customer feedback. It is now even possible to decipher the emotions associated with them. This field is both innovative, promising and highly sensitive.

8 septembre 2023
solution-enjeux-assurance
Feedback Management

Customer experience issues in the insurance industry: keys to overcoming challenges and standing out from the crowd

In the insurance sector, professionals are facing growing challenges in terms of customer experience. Customer expectations are evolving rapidly, digital transformation is taking hold, and personalization is becoming paramount.

29 juin 2023
Feedback Management

The power of employee satisfaction: a lever for customer satisfaction

Employee satisfaction has a direct impact on customer satisfaction. Satisfied employees are more committed, productive and deliver quality service. Investing in employee satisfaction creates a virtuous circle where happy teams contribute to customer satisfaction and loyalty. It's an essential lever for long-term business success.

12 juin 2023
Analysis

How can you prioritize corrective actions and improve your customers' experience?

Faced with all the feedback you receive from your customers and/or employees, it can be difficult to prioritize your corrective actions. Here's how...

12 mai 2023